UTM Link Generator

Created on 9 November, 2025 • Generator Tools • 0 views

Add UTM parameters (source, medium, campaign, term, content) to attribute clicks and revenue correctly across ads, newsletters, and social media.

Why UTMs Matter

UTM-tagged URLs give you reliable attribution in analytics dashboards. With consistent tags, you can compare campaigns, creatives, and channels with confidence.

Create Clean, Consistent UTM Links

Step-by-Step

1. Paste the destination URL (HTTPS preferred).
2. Fill utm_source, utm_medium, utm_campaign; optionally utm_term, utm_content.
3. Auto-encode, then copy the final URL.

Naming Conventions That Scale

1. Lowercase, hyphenated values (email, cpc, spring-sale).
2. Define a team glossary to avoid email vs newsletter drift.
3. Use shorteners for long links on social platforms.

Quality Checks

Prevent Messy Data

1. Don’t double-tag if the platform adds UTMs automatically.
2. Confirm that redirects preserve query strings.
3. Track final landing pages in analytics to catch mismatches.